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The site has the following in the web page, "Oil Selection and Filter Lookup Guide." We noticed that the web site also stated " Welcome to spOIL your car." It also stated " Our mission is to become a leading supplier of AMSOIL products by providing our customers with exemplary service. Feel free to contact us through our toll free number with any questions regarding AMSOIL, AMSOIL products, accounts or dealership opportunities. INJENAMSOIL Diesel Air Intake Systems. Click for Product Information and Details. AMSOIL has a documented history of innovation and leadership. To introduce the concept of ex." The header had AMSOIL as the highest ranking keyword. This keyword was followed by amsoil, Amsoil, and synthetic which isn't as urgent as AMSOIL. The other words the site uses is oil. synthetic oil is also included and might not be seen by search engines.